Fanta's Fresh New look!

Old Look

New Look

Yep! Breath that Freshness in! I absolutely love the new look. I can't get my eyes off it! I can't believe that even drink companies are going web 2.0. If you look at the old strategy, the design looks all over the place and it looks more like a design for a water theme park rather than a refreshing cool drink. The new one captures the essence of refreshing by using more rounded designs and really rich colors. The gradient work would really be prominent on the cans and bottle because of the rich color of the product. I wish the company best of luck because they have realized their mistake and rectified it, so Kudos, guys! Great work!